2012 Planning? Don’t Forget the Moving Targets
It’s almost the end of the year. “Where did it go?” is once again on everyone’s lips. Marketers are reviewing the past year – what worked, what didn’t, and resolving to find success in 2012. It’s time...
View ArticleA Portrait of a Good PR Client – Part 1, Understanding Your Goals
Ask an agency person what constitutes a good client and they’re sure to have a wish list at the ready. And I’ll guarantee you “a big budget” isn’t the #1 criterion! No matter how much money you throw...
View ArticleLights … Camera … Action … TV Placements
Television segments have always been a highly desired media placement because of their significant visibility and prestige. And while getting local or national news shows to cover a story can be...
View ArticleA Portrait of a Good Client – Part III, Good Collaboration Maximizes Budgets...
As we developed the blog series “A Portrait of a Good PR Client” we asked some PR peers for their thoughts on the ideal client. Most mentioned the topics covered in our earlier posts – “Understanding...
View ArticleHow to Determine Which Blogs to Pitch
The blogosphere continues to grow by leaps and bounds. In an earlier post we addressed the pros and cons of starting your own blog. The conclusion was: don’t blog for the sake of blogging; have a...
View ArticleHow do you stand out from your competitors? Maximize your PR with a...
The best marketing communication campaigns are those that separate a brand or company from its competitors and receive a lot of PR attention in the process. If it’s a priority for you to pinpoint a...
View ArticleContent marketing research – a crucial step in your strategy
When it comes to content, the Internet is getting a bit crowded. For almost any topic you can think of, a search will return millions of content options. So it’s important to remember that there is...
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